BIRTHDAYS LIKE YOU USED TO
Problem: Adults don’t enjoy their birthdays like they used to.
Insight: Kids know how to have a good time on their birthday with no pressure.
Idea: Draw inspiration from our carefree childhood selves to enjoy birthdays again.
Pizza Hut used to aim birthday parties towards kids but since they’ve grown up birthdays just don’t hit the same way anymore.
Pizza Hut aims to change its target audience and become the party hub once again for those reminiscing on the good ol’ days. Done through a social first campaign, adults can now enter a competition on social media with the chance to win a themed birthday that takes over the entirety of the Hut.