Instagram post
BIRTHDAY LIKE YOU USED TO
Problem: Adults don’t enjoy their birthdays anymore.
Insight: They were always great at Pizza Hut.
Idea: Remind people we’re still here.
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OOH
Reacting to people online sad about their birthdays, leading them to Pizza Hut’s Instagram
Pizza Hut makes a contest where they select a lucky person at random to have a themed birthday party orgnaised by the Hut Reactions
Invitations sent to the winner