Opportunity: Spotify guarantees you’ll always listen to music you love.
Insight: Hearing is the last sense you lose when you die.
Solution: Encourage people to download Spotify to ensure they’ll go out with a banger.
Problem: Adults don’t enjoy their birthdays anymore.
Insight: They were always great at Pizza Hut.
Solution: Remind the public we’re still here .
Problem: Dr. Martens are painful to wear.
Insight: They’re well known for their durability.
Solution: Dr Martens shows how only the toughest people deserve them.
Problem: Some decisions are irreversible.
Insight: With Blu Tack, you can always change your mind.
Solution: Blu Tack encourages people to not commit.