Problem: 42% of people forget about their unwanted subscriptions.
Insight: Forgotten subscriptions drain your account like a vampire.
Solution: Remind people of forgotten subscriptions through a Halloween campaign to help people save.
We’ll create fake vampire trailers, ending with a warning from Monzo about forgotten subscriptions draining your account.
We’ll ban all vampires from Monzo
Launching a vampire film festival
With VIP access for Monzo users, the Midnight Monzo Fest will have constant reminders to cancel forgotten subscriptions.
We’ll stage dramatic removals of vampires who try to enter the event.