Problem: 42% of people forget about their unwanted subscriptions.
Insight: Forgotten subscriptions are also known as "vampire subscriptions."
Solution: Remind people of forgotten subscriptions through a Halloween campaign to help people save.
We’ll ban all vampires from Monzo
Launching a vampire film festival
Cancel a forgotten subscription at the door to enter the Midnight Monzo Fest.
Throughout, we’ll have constant reminders of these subscriptions as well as a staged removal of vampires who try to enter the event.
Throughout, we’ll have constant reminders of these subscriptions as well as a staged removal of vampires who try to enter the event.