Problem: 42% of people forget about their unwanted subscriptions.

Insight: Forgotten subscriptions drain your account like a vampire.

Solution: Remind people of forgotten subscriptions through a Halloween campaign to help people save.

We’ll launch with fake vampire trailers, ending with a warning from Monzo about forgotten subscriptions draining your account.

OOH

Horrors on the Underground

Banning vampires from using Monzo

Only at nightfall, Monzo ATMs will turn into a game to fight off your vampire subscriptions.