Client: J2O

Agency: VCCP Blue

Description: J2O was in need of a refresh. They wanted to encourage that the juiciest moments in life called
for the juiciest drinks, so we married the two to show what a perfect fit they are.

We also came up with other fun bits in the ideation process...

Experimenting with OOH

Submit your own juicy stories on digital billboards.

Contextual OOH with submited stories

Targeting areas where juicy stories are usually shared with coasters to fuel the conversation and “wet floor signs”

Requesting
juicy stories
under bottle
caps.

Hiding juicy stories
under labels.