Halifax tracks and compiles information about how you use subscription-based apps, then presents this data within the Halifax app for your review.








VAMPIRE SUBSCRIPTIONS 
BLEED YOU DRY



Problem: 42% of people forget about unwanted subscriptions.

Insight: These “vampire subscriptions” drain your account without you noticing.

Idea: Halifax creates “Garlic” a new add on within the Halifax app to remind people of their forgotten subscriptions. 

                       
Reminders sent when a subscription hasn’t been used.


     
Takeover garlic in supermarkets
Reminders on ATM receipts

                                             
Horror stories on the tube


Prints