Halifax is able to track your subscription usage with AI.








VAMPIRE SUBSCRIPTIONS 
BLEED YOU DRY



Problem: 42% of people forget about unwanted subscriptions.

Insight: These are called vampire subscriptions.

Idea: Halifax creates “Garlic” a new add on within the Halifax app to remind people of their forgotten subscriptions. 

                       
Reminders sent when a subscription hasn’t been used.


     
Takeover garlic in supermarkets
Reminders on ATM receipts

                                             
Horror stories on the tube


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