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BANNED ROBERT PATTINSON





Problem: 42% of people forget about their unwanted subscriptions.

Insight: Forgotten subscriptions drain your account like a vampire.

Solution: Remind people of forgotten subscriptions through a Halloween campaign to help people save.
              

We’ll launch with fake vampire trailers, ending with a warning from Monzo about forgotten subscriptions draining your account.  


                       

OOH




Horrors on the Underground

Banning vampires from using Monzo
Only at nightfall, Monzo ATMs will turn into a game to fight off your vampire subscriptions.