Problem: The British public doesn’t relate to climate change campaigns.
Insight: Climate change is threatening potato crops.
Solution: A stunt to put climate change into perspective by taking the public's chips away.
The Tease
Bringing attention to the crisis.
The Stunt
By partnering with local chippies...By partnering with local chippies...By partnering with local chippies...By partnering with local chippies...By partnering with local chippies...
And hijacking ads, hiding all traces of chips...
And removing them from every supermarket for 24 hours in Southend-On-Sea (Nº1 town for fish & chips).
Max Fosh interviewing chip lovers.News article
The Reveal
A pop-up to wrap up the stunt, inviting people to donate to Greenpeace in exchange for their dearly missed chips. The stall could go on to travel across the country.