WE’RE ALL GONNA FRY
Problem: The British public doesn’t relate to climate change campaigns.

Insight: Chips are the UK’s favourite food according to YouGov.

Solution: Put climate change into perspective by taking people’s chips away.

OOH



No more chips in Southend-On-Sea


“No more chips” stunt with local chippies and stores in Southend-on-Sea. QR codes leading to a mysterious location.


Max Fosh interviewing chip lovers



Last chippy in the world at Southend-on-Sea




   Handing out stickers instead of chips