News article 







EXTINCTBY 2055 
Problem: The British public doesn’t relate to climate change campaigns.

Insight: Chips are the UK’s favourite food according to YouGov.

Solution: Put climate change into perspective by taking people’s chips away.

OOH




24 hour “No more chips” stunt with local chippies and stores in Southend-on-Sea. 








Max Fosh interviewing chip lovers


Last chippy in the world at Southend-on-Sea, selling chips at the “2055 price”.