Problem: Only 6% of Deliveroo users are age 60+.

Insight: Delivery apps can be challenging if you struggle with using phones.

Solution: Create the world’s first dial-up service on Deliveroo to make it accessible to the elderly.

Branded phones sent to retirement homes, that connect the residents to Deliveroo instantly.

Launching the campaign with Direct Mail, highlighting the variety of options and denture-friendly recommendations.

OOH

Tear-off flyers in supermarkets

An ad break in the middle of Who Wants to Be a Millionaire, with Jeremy Clarkson ordering Deliveroo instead of phoning a friend.

Deliveroo will offer free crochet patterns to people using the phone number.