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FEEL ALIVE
Problem: Colman’s is seen as old but it still has some kick.

Idea: Give Colman’s a new kick of life with a rebrand highlighting that old doesn’t have to be boring. 








Planting old people in Boiler Rooms 


Instagram posts


Rave in a retirement home

















Offering free tickets to exclusive Instagram followers  

Offering Sunday roasts to people in clubs and raves